How Engagement Will Transform Property Management
Rental is broken.
It’s nobody’s fault—but everybody’s problem.
For agency owners, that means rent rolls are broken.
Unhappy tenants, under-performing managers, unhappy owners—all quietly trashing your rent roll. Making you vulnerable to the next market disruptor.
But there’s a new generation of solutions—and Rent Rabbit is on a mission to find the gold in your rent roll.
It’s all about engagement.
Engagement—it just works.
Engagement is at the heart of world-beating business models—from Facebook to YouTube, from Uber to AirBNB.
They’ve made billions doing it.
They use ingredients like user reviewing, industry-wide aggregation, brand trust, and expert data science. They take experience and data insights, and turn them into a business.
Nobody’s been doing it with long term rental and property management—and your rent roll is undervalued.
Sure, you have plenty of software—and you sure pay the monthly bills for it. But it’s built around streamlining efficiency—around what you already do as a rental agency.
But engagement software does what you’ve never been able to do.
We’re not talking about management. It’s fine to use Core for hard number-crunching. And it’s fine to use property management software for the nuts and bolts. But you can’t rely on your property managers to get the trust and insights of hundreds of tenants and landlords.
It’s just not humanly possible.
That’s why Rent Rabbit engages proactively with tenants using lifecycle surveys, backed by best data science practice. We leverage brand independence to get data that’s real, early, and actionable. We get the sentiment data that’s otherwise missing—and best predicts future costs. And we aggregate intelligence and benchmarks from across the whole rental sector.
Engage for rent roll performance.
Rent Rabbit’s engagement software is smarter than the blacklist and more benchmarked than any inhouse survey. There’s a lot of daylight between the worst and best ever tenants—Rent Rabbit gives you visibility across that spectrum.
You get better tenants, and happier landlords.
You also get tenant sentiment insights to track manager performance—so you can train managers where they most need it, reward managers when they most deserve it, and see off the managers who may be hurting your business.
Reducing tenant churn is another huge benefit. Re-letting fees cover only basic costs—not the opportunity costs of what your staff could have been doing with their time. There’s also the reputational cost with owners—which can cost you listings and margins when owners sell.
But Rent Rabbit flips that equation, making your rent roll more valuable. You catch repair issues early and cheaply, spend less time coordinating urgent tradies, and reduce overall maintenance cost to owners—with data you can actually show.
Engage for rent roll growth.
Happy landlords make for growing rent rolls—and happy tenants make for happy landlords. But here’s the thing—without engagement you’re flying blind on sentiment. You won’t know an unhappy landlord until you lose them.
What if they are happy? That’s a competitive advantage for your roll. But can you show it? Without real data, anything you do well with your rent roll is invisible to prospective landlords. Without engagement data, you can’t prove it. So growing your rent roll is hit and miss.
Harnessing the power of digital-backed engagement with renters and landlords, Rent Rabbit gives you a benchmarked, proven edge to build your reputation with landlords—on a solid business case of data, not rumour.
They’ll be flocking to you—and your rent roll will surge.
Engage for rent roll profit.
Your rent roll could be making you a lot more money.
It’s not a pipe-dream—it’s a benefit of new generation engagement.
Most rental agencies look to chisel savings off administration efficiencies. That’s why rental agencies go offshore for repetitive admin processes. But there’s risk—from data security, to human error, to risking your brand—any administration savings can quickly disappear.
But a modern engagement platform streamlines and unifies your communications and administration way beyond little efficiency wins, and with zero risk. It delivers a profit revolution by removing unnecessary admin forever. Less work, less staff, more profit.
On the topic of staff—engagement data hones in on the truly great agents—and reward them for their efforts. Even that reward and incentivisation is being automated—we’re ‘gamifying’ performance with rewards and social recognition within the platform. So property management can be more career than stepping stone—and you can hold onto the agents who make your rent roll profitable.
Engage for rent roll future.
Engagement drives up your rent roll performance, growth and profit. Missing it is more than just a missed opportunity—it’s leaving your rent roll totally exposed to digital disruption.
Agencies of the future will use engagement to earn new income streams from offering cleaning, insurance and other lifecycle event-triggered offers—that roll out automatically with engagement.
Agencies of the future will use smart data that aggregates and benchmarks anonymised data, then draws insight from experience. They’ll identify and avoid the worst tenants and landlords before they become problems.
Agencies of the future will protect themselves from ‘revenge reviews’ on unmoderated websites like Google, with a trusted platform that keeps tenants happy, helps them let off steam constructively, and brings landlords into the conversation.
At Rent Rabbit, we’re building that future.
We’d like you to be part of it.
Contact Ben at Rent Rabbit for a confidential conversation about lifting the value of your rent roll.